Kitchy in art has no rules. Art theory is a trinket. The only interesting artworks are kitsch pictures, behaving like contemporary art but much postmodernist funnier than knick-knacks aesthetics.
Like crazy art, everyone recognizes what is Kitsch but few agree on the details.
Overheated art boil down to three "principles" or cardinal rules.
First, craziness is the magic that turns doodles into art. Second, run-and-tumble pictures weird they sound are more interesting than contemporary gallery pictures. Third, if you want to be yourself the cheesy picture, it's OK.
Bold, colorful imagery reflecting the whimsical vibrancy of the thriving online art.
Kitsch idealises the reality to a aesthetically pleasing bad joke, because you can't be too serious about the real purpose of funny art exploring the formal properties of their chosen media.
Kitsch has a subversive potential.
Herbert Marcuse.