Kitchy in art has no rules. Art theory is a trinket. The only interesting artworks are kitsch pictures, behaving like contemporary art but much postmodernist funnier than knick-knacks aesthetics.
Like crazy art, everyone recognizes what is Kitsch but few agree on the details.
Overheated art boil down to three "principles" or cardinal rules.
First, craziness is the magic that turns doodles into art. Second, run-and-tumble pictures weird they sound are more interesting than contemporary gallery pictures. Third, if you want to be yourself the cheesy picture, it's OK.
Dada also is dead as a dodo.
Bold, colorful imagery reflecting the whimsical vibrancy of the thriving online art. Drawing is not who can communicate ideas and thinking in a simple manner but about who makes the most beautifully silly pictures rather than making social statements and sentences so long that nobody read them to their end.
Kitsch has a subversive potential.