When visitors arrive at your web site, let them know immediately what you do and why they should care.
The arts matter because they are non-material.
John Tusa
Art must be exuberantly pointless
By all means, put your name, photo and personal message on your web site. Nothing creates mystery and distrust more than a site that is void of a human contact and asks visitors to send e-mail to the webmaster.
"In modernity, every advanced art knows its own inadequacy"