non-material art

When visitors arrive at your web site, let them know immediately what you do and why they should care.

The arts matter because they are non-material.

John Tusa

Street art

Art must be exuberantly pointless

Abstract aestheticism

By all means, put your name, photo and personal message on your web site. Nothing creates mystery and distrust more than a site that is void of a human contact and asks visitors to send e-mail to the webmaster.

analysis

"In modernity, every advanced art knows its own inadequacy"

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Beauty