The preference for the golden rectangle was considerably stronger among introverts than among extroverts, suggesting that our aesthetic drive is hard-wired in our brain. You have to write concise web pages, with a clear message, and it has to make sense.
Death and the maiden (aluminium plate etching) explain the craze for the golden rectangle by the importance of face recognition, and the shape of our visual field.
Art isn't always right. Counter argument.